This mini-documentary directed by Danny Clinch was commissioned by the World’s Most Iconic Vodka; Absolut Vodka and pays tribute to New York City and circles around Jay-Z x BP3 concert at Madison Square Garden. Dubbed “the epicenter of the epicenter”, the reknowned arena provide the backdrop for this film showing Hova in a way we’re not using seeing him.
“NY-Z paints a rare portrait of the hip-hop icon, with unprecedented access to JAY-Z the days and moments leading up to, and after, his legendary benefit concert. Danny Clinch gives viewers an intimate glimpse into JAY-Z’s childhood, his motivation as an artist, his passion for music, and his muse, New York. The film marks yet another unprecedented collaboration for the spirits brand in a long line of artistic partnerships dating back to the 1980s when ABSOLUT engaged pop culture icons, such as Andy Warhol and Keith Haring.
“NY-Z is a great product of the collaborations behind the ABSOLUT Concert Series,” Danny Clinch, Director of NY-Z said. “As the director, the creative spirits behind ABSOLUT and two iconic NY brands, JAY-Z and MSG, allowed for such a natural and seamless foundation, that the rest was really about celebrating New York through JAY-Z’s eyes and exploring the notion that you have truly ‘arrived’ as a performer when you are playing at the Garden.”
NY-Z was shot by ABSOLUT agency of record TBWA, in black and white in New York. For more information about NY-Z, visit Facebook.com/ABSOLUT.”
Where creative and commerce meet in symphonic synergy. A co-branded venture at it’s finest.
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