As a huge admirer of the work of Tyler Brule I stumbled upon Modern Publicity.
They are a London-based design consultancy established by Ken Leung, the founding Art Director of Monocle magazine. Leung’s sensibilities really speak to me, and I love how he has seamlessly covered both print and retail.
Having worked in both areas myself, for clients like Nike and retailer Athletes World, I feel that the retail environment should serve as the living, breathing counterpart to the print and web pieces.
His recent work for Vanity Fair is stunning; in describing his work to AisleOne he says “Given such an amazing opportunity, I envisioned the project as not just a magazine redesign but a complete brand relaunch, also proposing an accompanying corporate identity programme. I wanted the stationery to feel timeless, intelligent and reflective of the magazine’s heritage, whilst also being fresh and modern in it’s use of colour.”
Working with discerning international clients, their services span across art direction, corporate identity, editorial, naming and packaging. Their philosophy is to create beauty and functionality in all of our projects by applying a considered, well-crafted and lasting approach.
Take a moment a cruise through the elegant work of Mr. Leung.
S.™